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Team PDI coordinated Nissan’s commercial vehicle ride and drive at the 2015 ICUEE that included eight professional drivers and two event coordinators.

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John Murray III, PDI’s Director of Business Analytics, shares some insight on PDI’s analytic methodology and why it’s so important to successful learning events.

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It may be the lazy days of summer but the PDI training team is far from slowing down. The company is ramping up staffing and preparing to launch several new training programs including the Nissan Titan Launch and the development of the the Nissan Field Training Academy.

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This April, the PDI training team came together for the start of a new NBEST training session – the launch of the all-new 2016 Maxima. Consumers are also getting their first up-close-and-personal look at the 2016 Maxima through a handful PDI-lead consumer events – scheduled in the evenings following some NBEST training workshops.

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Eyes on Apple Weighing-In on the Rumors

National news and automotive industry publications are abuzz this week with the news that technology giant, Apple, Inc. is planning to enter the electronic car market. Could Apple be the first to become mainstream?

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