Infiniti Interactions

Infiniti Interactions PDI Produces Infiniti Consumer Ride and Drive

Warm weather and scenic views (we’re referring to the cars) inspired a big crowd at this year’s Amelia Island Concours d’Elegance held March 12-15 where PDI executed a consumer ride and drive for Infiniti.

PDI’s professional drivers expertly managed guest test drives that included a large selection of Infiniti models – from coupes and convertibles to sedans and SUVs.

“The style, reputation and quality of the Amelia Island Concours d’Elegance is an excellent location to showcase the Infiniti brand,” says Senior Manager, Driving Events, Carl McGinn.

PDI’s pre- and post-event survey results found:

  • Approximately one in three consumers who took part in the ride and drive experience indicated they were likely to purchase or lease an Infiniti vehicle.
  • Participants rated their overall ride and drive experience as positive, ranking a 4.84 on a five-point scale.

“This was a successful event that exceeded our client’s expectations,” says McGinn. “Our dedicated staff made this another event PDI can be proud of.”

PDI partnered with Infiniti to provide the Amelia Island Concours d’Elegance drive and ride in 2014 that also received positive responses from ride and drive participants.