This April, the PDI training team came together for the start of a new NBEST training session – the launch of the all-new 2016 Maxima. NBEST is a continuous training program that PDI facilitates on behalf Nissan.
An early glimpse of Nissan’s updated and redesigned flagship sedan was hard to come by before its unveiling at the New York International Auto Show. Prior to the NYIAS, Nissan shared little about the 2016 model but still amped up the excitement and intrigue through teasers, rumors and even a brief sneak peak in the company’s 2015 Super Bowl ad.
PDI facilitators weren’t immune to the buzz and excitement of the 2016 Maxima release, especially since they were among the first to score an up-close-and-personal encounter during the T3 (train-the-trainer) sessions and throughout the entire eight-week NBEST training session.
Through June, PDI facilitators are traveling the U.S. and Canada in the Maxima presenting more than 700 Maxima launch training sessions to Nissan Dealerships. Facilitators are armed with a wealth of information to share about the new Maxima – from enhanced drivability to leading-edge technology upgrades.
“Prior to T3, our facilitators extensively researched the Maxima and its competitors to ensure all questions can be answered intelligently and timely,” says Training Manager, Cari Reagan. “They fully understand the importance of a new vehicle launch. They always go the extra mile and have yet again proven their professionalism.”
In additional to classroom training, the in-dealership training program includes a driving session where Dealers participate in a hands-on, interactive experience with the new Maxima.
“The drive portions of the session have really impressed the dealers – from continued improvement of the handling experience through steering input and feedback, throttle response and confident braking to enhanced ride quality delivered through the 4-wheel independent suspension in both the normal and sport modes,” explains PDI NBEST Facilitator Mark Gunsten.
Consumers are also getting their first up-close-and-personal look at the 2016 Maxima through a handful PDI-lead consumer events – scheduled in the evenings following some NBEST training workshops.
Each consumer event varies in tone and presentation depending on individual Dealership preferences but consistently provides staff the opportunity to apply their newly-acquired knowledge while generating excitement with consumers.
“The events in which the Dealers have been heavily involved in planning and communicating the events have been very well received and attended,” says Reagan. “A number of 2016 Maximas have been “reserved” as a result.”
Gunsten has hosted several consumer events during the first weeks of the NBEST session.
“Attendees enjoyed the opportunity to ask questions and interact with the Dealers and the car,” he explains. “The feedback was very positive from those who attended, many of whom are current Maxima owners.”
PDI’s Maxima NBEST session wraps up in early June. The 2016 Maxima is available for purchase beginning summer 2015.