PDI was once again on-site at the 2015 International Construction and Utility Equipment Exposition (ICUEE) held September 29 – October 1 at the Kentucky Exposition Center in Louisville, Kentucky.
Team PDI coordinated Nissan’s commercial vehicle ride and drive that included eight professional drivers and two event coordinators. The fleet of vans available for attendees to drive included the NV200, NV2500 and NV3500 in both standard roof and high roof configurations.
In the post-drive satisfaction survey, participants indicated that they felt positively about the experience, rating every question within the “agree” category.
“Similar to the last few years, this ICUEE ride and drive was equally successful,” says Senior Manager, Driving Events, Carl McGinn. “While the weather did not cooperate on most of the days, the consumers were still excited by our vehicle lineup. The NV marketing group echoed this sentiment.” says Senior Manager, Driving Events, Carl McGinn.
With more than two decades of automotive event experience, PDI is accustomed to managing unfavorable conditions and unforeseen issues.
“The weather is one factor we cannot control,” says McGinn. “But, I believe our clients continue to choose PDI over and over because of how well we react and adapt to those situations.”
The next ICUEE will be held in Louisville, Kentucky, October 3 – 5, 2017.