The 2014 Los Angeles Auto Show

The 2014 Los Angeles Auto Show 5 Questions for Brad Funk

With so many new concepts, designs and technology emerging in the automotive industry, the PDI Newsroom sat down to ask PDI President Brad Funk five questions about his experience, insights and take-aways during the November 21, 2014 L.A. Auto Show.


BradFunk_HeadshotWhat was the most popular trend you witnessed at the L.A. Auto Show?

Technology and powertrain options where the most prominent stories at this year’s show.

What’s new in technology?

Vehicle connected services was a huge topic. There was even a separate vehicle connected services conference that one of our employees attended. It appears every brand is moving feverishly to get their systems up and running.

As VCS technology becomes increasingly popular and commonplace in our daily lives, so does the push to integrate active and passive driver-assisted technologies. Items such as side view monitoring, back-up motion detection, accident avoidance with break mitigation are all becoming “must haves” in the consumer’s eyes.

What’s changed in powertrain options?

Many brands have continued to develop, refine, or launch new powertrain options. Consumers are demanding more in terms of fuel economy and environmentally friendly options. Plug-in hybrids, fuel cell, small displacement turbo’s, and radical high-horsepower power plants, were are represented this year as brands continue to offer many options. Every brand is clearly still trying to guess what is the next “trend”.

What is the business application of attending the L.A. Auto Show?

Attending live gives you a much clearer picture of each brand’s message and the direction they may be heading. Plus, witnessing the big reveals and announcements about their product first-hand is exciting.

PDI also has the opportunity to talk one-on-one with engineers and product experts. By seeing, hearing, and touching the newest products, we have a snapshot of the year ahead, sometimes further.

What’s the best thing about attending auto shows?

The “Big Three” auto shows are sometimes like a reunion. Pretty much every client – past or present – attends. Partners and competitors alike are all in attendance to hear and see the same thing you are. If you miss it, or don’t hear it first, you may be behind in your planning for the future.