It may be the lazy days of summer but the PDI training team is far from slowing down. The company is ramping up staffing and preparing to launch several new training programs.
Mark Goodman was recently named Vice President, Training Services, joining the team fulltime in June. He first joined PDI when the company was founded in 1993, serving as general manager for several years before beginning a successful consulting career.
“Joining the team feels a lot like coming home,” says Goodman. “But it’s certainly not the same company as it was in 1993. The auto industry has changed and so has PDI.”
Goodman is referring to PDI’s strategic decision in 2014 to focus the company’s services and expertise on automotive training, in addition to the tried-and-true driving services upon which the company initially built its reputation.
“The automotive landscape has changed dramatically in the last five years and PDI is in front of the curve,” says Goodman. “We’re offering effective solutions for a whole new world of automotive. I’m proud to be a part of the paradigm shift.”
Goodman brings more than two decades of automotive training, public relations, technology and project management experience to his role at PDI. During his consulting years, Goodman worked on projects for prominent OEMs such as Volvo, Lexus and BMW. He brings his diverse experience and proven expertise to the PDI team.
“I’ve worked with many leading edge companies,” says Goodman. “They’ve been successful and had tremendous growth. I’m bringing that perspective to everything I do at PDI.”
In additional to other projects, Goodman has recently executed several technology-based programs including:
- Lexus Enform system launch
- Content creation and execution of Audi’s technology training
- Content creation and execution of BMW’s i3 training
- Volvo Sensus Connect technology system launch
- Kia UVO infotainment system launch
The dramatic increase in technology related product launches reflects the automotive industry’s intense focus on connected car services and providing an enhanced customer buying and driving experience.
“The buying experience is changing,” explains Goodman. “Today’s customer is much more educated and that means the dealer personnel need to be better prepared as well. That’s what we specialize in, helping our client evolve that process.”
Projects On the Horizon
The PDI team is proud to have been selected recently to develop new, innovative programs.
“PDI was awarded a brand new contract with our valued client, Nissan,” says PDI President Brad Funk. “We are pleased to provide the instructional design and program management for the new Field Training Academy (FTA).”
FTA is a newly created career development and training program designed to provide a consistent platform for Nissan’s regional field staff companywide.
“Being selected to manage the creation, development and execution of this inaugural program for Nissan is a nice testament to Nissan’s confidence in PDI and our training team’s capabilities,” says Funk.
Another exciting project that’s ramping up this summer is the 2016 Nissan Titan launch. The Nissan Titan has sported roughly the same body style for nearly a decade.
“A lot of loyal Nissan fans are excited about the Titan launch and we are too,” says Funk. “ We pride ourselves on innovation and this project is no exception.”
Planning and development continues for a launch experience that promises to showcase the much-anticipated, newly-designed Titan and its leading-edge features.
Staffing Up the Team
In addition to Goodman, PDI has recruited several new team members to support the company’s growth.
“We’re expanding and growing for our new accounts,” says Funk. “It is always nice to welcome new talent and see our PDI family expand.”
Kasey Keigley joined PDI in May 2015 as project manager. Keigley will primarily focus on PDI’s newest project, Nissan’s Field Training Academy. He may also serve on other projects as needed.
Prior to joining PDI, Keigley served as project manager with G/O Digital, a Gannett company in Phoenix, Arizona and Nashville, Tennessee. Keigley grew the Nashville G/O office by thirty percent during his tenure.
“It was time for me to explore a new challenge and PDI presents a great opportunity to learn a new industry and gain new skills,” says Keigley. “I’ve been working diligently to immerse myself in PDI culture, FTA and the automotive industry. I am grateful to the PDI team for sharing their knowledge and welcoming me with open arms.”
PDI is also hiring fulltime project coordinators to support the ongoing Infiniti Touch Point Review (TPR) project and numerous other initiatives to be addressed later. They will be based in Franklin, Tennessee.